You've built an AI tool. It works. People use it—or at least you think they would if you had more time to market it. But you don't. Maybe you've moved on to the next project. Or you need capital fast. Or you're just tired of running it.

The question: where do you actually sell it?

In 2026, there's no shortage of places claiming to be the home for digital products, SaaS tools, and AI projects. But most of them are designed for creators selling courses, templates, or one-off digital assets—not functioning software businesses.

Let's look at what's actually out there, what each marketplace does well, and which one makes sense for your specific situation.

Marketplace Platforms Built for SaaS & AI Tools

These are the places specifically built to connect SaaS and AI tool builders with buyers looking for ready-made solutions.

clAIssified

An escrow-protected marketplace where makers sell pre-built AI tools, micro-SaaS, ChatGPT wrappers, and side projects. Sellers keep 92% of the sale price (8% fee). Escrow means the funds are held until the handover is complete—the buyer gets access, documentation, and source code (if included), and then you get paid. No subscription listings. One-time transactions. Best for: AI tools, ChatGPT wrappers, automations, niche SaaS projects, and bootstrapped side projects that someone else can run or improve.

Gumroad

Originally a creator platform, Gumroad now supports software and digital products. Takes 10% + payment processing fees (around 3%). Simple to set up. Good for smaller tools and lighter products. Less specialized for SaaS, so the buyer audience tends to skew toward hobbyists and casual purchasers rather than serious operators.

SendOwl

Positioned as a platform for digital product creators. 3.9% + $0.50 per transaction. Supports file delivery and license keys. Works better for one-time products than for ongoing SaaS with user accounts and updates.

Open Marketplaces & Listing Sites

Broader platforms where you can list almost anything. Lower friction to get started, but you're competing against millions of other products and the audience isn't always aligned with what you're selling.

AppSumo

High visibility, huge audience. But AppSumo takes a significant cut (typically 70/30 split, meaning they keep 70%). Good for visibility if you're okay with lower margins. Better suited to software with ongoing support and updates, since they manage customer relations.

ProductHunt

Not a marketplace—it's a launch platform. Free to list. Great for validation and initial hype, but no built-in payment processing. Drives traffic to your own landing page or sales funnel. Best used as a marketing tool, not a sales channel.

eBay, Etsy, Amazon

Technically possible to list digital products here, but not designed for it. Skip these unless you're selling something so niche you have no other option.

Direct Sales & Your Own Platform

You don't need a marketplace at all.

Stripe + Custom Landing Page

Highest margins (2.9% + $0.30 per transaction). Total control over branding, pricing, and customer experience. Requires you to build trust, handle customer support, manage payment disputes, and drive your own traffic. Best for tools with existing brand recognition or proven customer base.

Lemonsqueezy

All-in-one platform for indie creators. Handles payments, licensing, affiliate management, and even tax compliance for certain regions. Takes 8.5% + payment processing. Minimal setup. Better margins than AppSumo, more features than Gumroad. Growing audience of indie tool hunters.

FastSpring

Enterprise-focused but works for indie sellers. Handles global payments, tax compliance, and licensing. Higher fees but takes a lot of operational burden off your shoulders.

Which One Should You Choose?

It depends on your priorities:

  • You want the highest payout and don't mind the sale being a one-time thing: clAIssified (92% keep rate, escrow protection, no subscription management headaches)
  • You want simplicity and a modest audience of indie product hunters: Lemonsqueezy or Gumroad
  • You want maximum visibility and don't care about margins: AppSumo
  • You want full control and have your own audience: Stripe + landing page
  • You want to validate the market before committing: ProductHunt (free launch, then move to a marketplace)

Most makers should start with one marketplace to test pricing and messaging, then expand if the sale goes well. The best marketplace isn't the one with the biggest name—it's the one where your actual buyer is looking and where the fee structure doesn't gut your economics.

Your finished AI tool is only sitting unused because you haven't found the right place to show it to the right buyer—and putting it on clAIssified puts it in front of people specifically hunting for exactly what you've built.